5 Easy Ways To Make Your Website More Engaging
At Links, we provide web design and online marketing services for a wide variety of businesses. From auto repair shops to seafood companies, one question always remains the same amongst our clients: “How can get more business from my website?” One of the best ways is to make your website more engaging.
Here are five ways to boost brand awareness by making web content more engaging for your customers.
What is Microdata & Why Your Website Needs It
A well-functioning website consists of a series of coding languages. These languages (such as CSS and HTML) speak to and enhance one another in order to form a cohesive and search engine friendly website. Before microdata, search engines (like Google), and browsers (like Chrome or Firefox), could only display the text on a web page, without knowing what any of it actually meant. Microdata gives search engines and browsers a way to understand web page content, and uses that knowledge to put the most relevant information in front of the most relevant audience.
Establish Your Brand with a Human Touch
via pammarketingnut.com
Strengthen Your Brand
“Brand” is a single term referring to a multitude of marketing activities that all contribute to a cohesive image of your business. In a world where technology is increasingly prevalent, it’s vital that business owners relate to their audience with a human touch. This means treating your customers like living, breathing, human beings and not like a statistic or data point. Remember, at the end of the day, they are the ones participating in your facebook posts, or 1+’ing your page on Google+. Pam Moore, CEO & Founder of the design agency Marketing Nutz, elaborates on the importance of humanizing your brand and what it means to maintain it in a blog post.
Connecting Awareness with Sales
via convinceandconvert.com
Attract More Customers
The idea seems simple: the more people who know about your business,
the greater the chances that they’ll buy your product or service. But
how do you make sure people know about your business? In this article,
marketing strategist Jay Baer discusses how to create different types of
awareness and explains the difference between “helping” and “selling.”
10 Things Every Marketing Website Needs
Let’s be honest. There’s no magic formula for the “perfect” website. There are however, measures you can take to greatly increase its chances of success.
